Leading Hollywood entertainment polling firm National Research Group has been surveying moviegoers on a weekly basis since the pandemic began on their comfort level in returning to theaters.
Thursday of this week was a milestone day. For the first time since the pandemic crippled the theatrical experience a year ago, those saying they would feel "very" or "somewhat" okay about buying a movie ticket hit a record-best of 57 percent.
That’s identical to comfort on Sunday, March 15th, 2020 — the Sunday before all U.S. cinemas went dark. If this trend continues, overall comfort level could cross 60 percent by the first week of April.