NBCUniversal will reduce advertising loads across its networks and add more entertainment and news content as the novel coronavirus pandemic continues, and as families quarantine at home. “Now, people all across America are turning to us more for the content that comforts them and connects them to the outside world,” NBCUniversal ad sales and partnerships chairman Linda Yaccarino wrote Monday in a blog post. “At the same time, some marketers across every industry have asked to pause their advertising plans or shift their messages, and they're looking for ideas, tools, and strategies from their most trusted partners.