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Nestle India runs print campaign as reports question health quotient of brands

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NEW DELHI : Packaged goods company Nestle India is stepping up marketing efforts in response to global reports that a significant portion of its foods and drinks portfolio failed to meet recognized standards of health and nutrition.In India, the maker of Nescafe coffee and Munch chocolates is runnin print advertisements over the next few days and address consumer queries.

The company also asked consumers to share feedback on its products in an advertisement released on Sunday.“Recent reports have questioned the healthfulness of Nestlé products, because a global internal working document was reported out of context.

The portfolio analysis only covers about half the global sales, since several prominent categories were not included. In fact,.

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