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New Google tools to help advertisers tap growing TV users

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San Francisco: As streaming takes centrestage on connected TVs in the absence of live action, Google is introducing a series of tools in Display and Video 360 that make it easy for digital media buyers to discover and secure ad inventory on high-quality streaming content.Display and Video 360's connected TV available inventory surged by 75 per cent in April from the previous year."This doesn't include YouTube and YouTube TV, which over 100 million people watch on their TV screens each month in the US.

Even now, as stay-at-home restrictions are being lifted, connected TV usage remains well above pre-COVID-19 levels," Google said in a statement on Thursday.Google has created a dedicated TV section in Marketplace specifically for publishers.

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