Seth Markman was just as nervous as NFL coaches and general managers about the unknown factors involved with a virtual draft.
But the ESPN executive producer said he was overwhelmed with how everything came together over the three days. It also ended up being must-see TV as the first significant live sporting event since the coronavirus pandemic ground everything to a halt.
The draft averaged a record 8.4 million viewers over all three days, according to the NFL and Nielsen. The previous high was 6.2 million last year. “I thought a coach or general manager might put a towel on the camera or point it another direction, but there were zero issues," Markman said. “There were a couple times that we lost a feed or two, but it quickly came back.”