The Odeon cinema chain is banning all Universal movies – including the new James Bond blockbuster – in a row over distribution.
The boycott was sparked by the Hollywood giant’s decision to release its output via streaming as well as to cinemas even when the coronavirus lockdown ends.
Universal’s move follows the success of its film Trolls World Tour, which became a TV-on-demand hit after the pandemic shut cinemas.
It made €90million in the first three weeks after granting services such as Sky and Apple TV rights to stream it into homes.