fox29.com
09.02.2022 / 05:15
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Tequila could become America’s favorite liquor, data trends show
General Declaration on the Protection of the Appellation of Origin Tequila, as put forth by Mexico’s Tequila Regulatory Council. Tequila popularity has been steadily growing since 2002 and in 2021 alone, 26.9 million 9-liter cases of tequila were sold, according to the Distilled Spirits Council. Compared to vodka, which still has the top spot in Americans’ hearts, tequila sales grew by 30.1% compared to vodka sales which only grew by 4.9% in 2021 alone. "As of 2021, agave-based spirits are the third largest spirits category in the US, behind vodka and whisky. Agave spirits are set to continue on their growth path, fueled by a mix of drivers, including authenticity, product diversity and consumer engagement," according to IWSR which analyzes and tracks alcohol trends. Americans’ consumption of tequila rose 30% between 2015 and 2020, according to IWSR. Tequila also drove industry growth, accounting for nearly one-third of the total increase in spirits revenue, according to the Distilled Spirits Council.