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Opinion | When quarter-se-quarter-tak thinking is a letdown

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One would expect a survey of SMEs to capture the chaos, panic, gloom and despair of the covid crisis, but one conducted just before the lockdown drew a blank from respondents One of the thrills of being an academic and researcher in a business school is the ringside view offered into the human mind and its proclivity to behave predictably “irrationally".

Time and again, I muse on the sheer brilliance of Dan Ariely’s use of the term in his book by the same title, as yet another encounter with the group I mostly work with—family-run businesses in India’s small and medium enterprise (SME) sector—confirms and confounds these behavioural quirks.

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