Though still behind major countries in book-related searches, India’s figure, too, has improved considerably since March. After reaching a one-year peak during the lockdown months, the search interest has declined but continues to be higher than pre-pandemic days.Within India, the maximum search traffic for books came from the southern states, and from Maharashtra, Delhi and Uttarakhand.Search interest was the highest for English-language books, followed by Hindi ones.
In general, search interest for books in each language was higher in states where it is spoken: Telugu books were searched the most in Andhra Pradesh and Telangana, and Marathi books in Maharashtra.