What do IBM, Disney and Microsoft have in common? Apart from being reputable business names with strong brand recognition, they were all started during times of recession.
While establishing a business is tough at any time, starting one when lenders, investors and consumers are retrenching in unison might seem counter-intuitive - or to be put less charitably - downright foolish.
However, with a host of successful brands having started life when things were going south economically - even if by accident more than design - there is an argument that there's no better time to start out on the entrepreneurial path.
And given that we're in the throes of a period of economic turbulence, which some warn could be of an unprecedented nature, that