LOS ANGELES - May 1, 2022, marks what would have been Gianna "Gigi" Bryant’s 16th birthday.In honor of her late daughter’s memory, Vanessa Bryant announced two projects, with proceeds going to the Mamba and Mambacita Sports Foundation, as Gigi was known for her passion for sports and her philanthropic heart.The nonprofit organization is "dedicated to creating a positive impact for underserved athletes and boys & girls in sports," according to its website.
By popular demand, Vanessa restocked the MAMBACITA X DANNJO collection. It was initially released on Gigi’s heavenly 15th birthday and quickly sold out.
After it was released, several athletes and celebrities wore the collection to show their support for the Bryant family.In addition, Nike is releasing the highly anticipated Kobe 6 Protro "Mambacita Sweet 16" shoe.
Nike said in a press release that its relationship with the Bryant family "will focus on championing a new generation of fans and encouraging youth participation in sport."Before his untimely death, Kobe Bryant worked with Nike for years.