COVID-19, but after the onset of the pandemic we accelerated efforts in order to support these community businesses as they try to find their feet.” The measure will be in place from the end of July 2020 until March 31, 2021, when the program will be reviewed.[ Sign up for our Health IQ newsletter for the latest coronavirus updates ]The industry has been pushing for this change since 2015, long before the pandemic.The Alliance of Beverage Licensees in B.C.