Brits could abandon Covid safety rules in their droves after getting a vaccine, government advisors fear. SAGE experts are calling for a PR campaign to keep people washing their hands, wearing masks, obeying quarantine and staying two metres apart even after they have the jab.
And in an apparent swipe at Boris Johnson, they say “distrusted political figures” should not lead the media drive - with the job instead going to doctors, other medics, faith leaders, firms and schools.
The UK is aiming to give 15million vulnerable people their first vaccine dose by February 15 - a move it’s claimed would prevent 88% of potential deaths.