₹65 cr, Gulabo Sitabo has more than recovered its ₹30 cr budget and made a big profit The uncertainty around reopening of cinemas may have caused anxiety to Bollywood’s top producers, but it has brought cheer to small and medium-scale filmmakers who have managed to negotiate profitable deals with video streaming platforms.Easily recovering their ₹25-30 crore budgets, with a 20-30% premium in some cases, industry experts say video-on-demand platforms have consciously overpaid for these films, something they would not have done under ordinary circumstances, to meet increasing consumer demand.Streaming viewership has spiked to unprecedented levels over the past three months.According to an EY study, 61% consumers are streaming more content.