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49 per cent of us plan to spend less, so will reopening shops really help the fashion industry bounce back?
facing a recession on an unprecedented scale, there remains no guarantee that all fashion businesses will be able to recoup their lockdown losses.Of course there are some areas of the industry that will be able to recover relatively efficiently: we all need to replace basics like underwear, socks and shoes from time to time, and that demand will remain.Those built on a model of rapidly-moving trends though, or which rely on occasions such as festival season and weddings for summer trade, could still be set to struggle after shops reopen.For a start, the reopening of shops has not coincided with permission to gather in large groups once again.