Jewellers are tentatively preparing to reopen in early June, but the shopping experience could look wildly different For all the advances in ecommerce and ‘virtual concierges’ over the years, fine jewellery is still one category that, in my opinion, is best bought in person.
The size and proportions of a piece, the finish of the metal, the life in the gemstones and the tiny details that make or break a design are all incredibly difficult to communicate online, and when you’re making a significant purchase you need to make sure it ticks all boxes.
Jewellery comes to life when it’s worn. Something that you might scroll straight past in pictures could, once against your skin, be exactly what your collection has been missing.