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Space Coast could lose $1 billion in tourism revenue due to coronavirus
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BREVARD COUNTY, Fla. – Tourism leaders now predict the Space Coast could lose $1 billion in lost tourism revenue due to the coronavirus pandemic.
Peter Cranis, Executive Director of the Space Coast Office of Tourism, pointed to numbers provided by researchers. He said they show business is down 30 to 40 percent due to stay-at-home orders, businesses closing and tourists not coming.
Lost wages, lost tax revenue and lost spending, he said, could amount to $1 billion by the end of the year. “When you talk numbers, you forget there are people behind those numbers,” he said. “It’s really sad.
It really hurts.” Cranis said his agency is currently in the process of developing a marketing plan to keep the Space Coast in people's minds as they start
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