"Our model is making sure that every single person that’s involved in this does get paid. We’re not shy about that. That’s what we formed this for." In six weeks, the virtual series Live From Out There has brought in more than $300,000 for artists and crews through weekend concerts and festivals.
Started by Ben Baruch of 11E1even Group management (Pigeons Playing Ping Pong, Goose, Big Gigantic), the series launched immediately after mass gathering bans and state-wide lockdowns began across the United States in mid-March.
As a frequent producer of live streams, mainly for jam bands, Baruch saw an opportunity to continue creating revenue as touring came to a screeching halt. "I immediately started thinking of other forms of revenue we could