NEW DELHI: Surf Excel's Pakistan campaign for the holy month of Ramadan has been winning hearts. The ad expresses gratitude for those fighting covid-19, such as doctors, nurses, policemen, and security guards, and risking their lives daily to protect people from the disease.
The commercial with a theme of fighting the pandemic has garnered over six million YouTube views in one week. Although released for Pakistan, Bangladesh and United Arab Emirates markets on television, it has resonated with hundreds of Indians online who have been sharing and commenting on the film.
The spot opens with a father telling his son that if he truly wants to do a good deed, then he will find a way despite the lockdown.