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The DNA of Consumer India will remain unscathed after covid-19

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Investors are well-advised to track the supply side as carefully as they are tracking the consumer side Marketers and investors are increasingly wondering how consumption will change post covid-19 and the lockdown.

The obvious answer is that everyone is going to be less well off, and consumption will shrink. People will spend on necessities first (could include replacing a broken phone or refrigerator, not just food and school fees).

For getting a piece of the “nice to have but can do without " expenditure, there will be a fierce cross category battle (buy an iPhone now, paint your house next year or downsize the wedding and give the newlyweds a car instead).

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Deaths: 141 607
Recovered: 0
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Deaths: 237 619
Recovered: 0
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