NEW DELHI: Television is losing eyeballs as India is set to enter the fourth phase of covid-19 lockdown, with viewership having grown 24% in week eight of the pandemic-driven disruption.
This is the fourth successive weekly decline in viewership growth and less than the 29% rise seen in seventh week. In week six, TV viewings had risen 31% , and by 40% in week five.
The growth in number of people watching TV all seven days of the week also slowed down to 39% this week when compared to the pre-covid period, versus the 46% rise in the previous week.
Compared to 239 million people watching TV daily in the pre-covid times, now 363 million people do so. The lack of fresh content on general entertainment channels and the effect of reruns waning