VICTORIA Beckham is preparing to launch a health and lifestyle empire in the US to rival Gywneth Paltrow’s wacky Goop brand.
Posh, 46, has been granted official permission to sell beauty and well-being products on the other side of the Atlantic. Goldenballs’ missus has trademarked “Victoria Beckham” and her “VB” initials giving her legal protection over her products such as oils, creams and candles.
Actress Gwyneth, 47, already flogs candles which she claims smell like an orgasm — and healing jade eggs for insertion into the vagina.
She formed Goop in 2008 while living in London with her then husband, Coldplay frontman Chris Martin. In 2016, she moved its operations to the US.