A new commercial for healthy fruit smoothies has been called too rude for TV. Dubbed 'health food porn' by its makers, the 30-second advert has got censors hot under the collar, calling for it to be screened after dark.
The commercial, accompanied with a jaunty whistling soundtrack, sees a medley of fruit seductively handled and ending with a jet of fruit smoothie erupting from a pouch.
It begins with a shot of a pert pair of avocados, followed by an upright length of banana being stroked with a single female finger and a man plunging two fingers into a juicy orange.
The advert progresses with sensual images of an apricot being prised open, a man cupping a pair of hairy kiwi fruits, and running his finger over a bulbous avocado stone.