2020 pandemic Coronavirus

Why Kids' Music Sales and Streaming Growth Appears To Be Declining (It’s Not)

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www.billboard.com

The U.S. market share for children’s music was approaching 1.4% in the first quarter of 2020 until a change in Billboard’s methodology for counting video streams more than halved it After three years of vacillation, the children’s music genre was on track to post its third consecutive market-share gain in 2020, for the measurement period of Jan.

3 to April 2, with its largest percentage increase in five years: 1.39% in combined sales and streaming. On April 9, however, Billboard and Nielsen Music/MRC Data streamlined the methodology they use to count on-demand audio streams to match the data verification parameters applied to on-demand video streams.

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