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Will anti-China sentiment impact Chinese brands in India?

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NEW DELHI: The covid-19 pandemic has dented sentiment for Chinese products in the country. The recent backlash against China over faulty testing kits and alleged suppression of its actual number of covid-19 cases, have fuelled online campaigns calling for Indians to reduce dependence on Chinese electronics. “Post covid-19, with all the conspiracy theories going on, there is certainly a huge degree of negativity that is knocking on China’s doorstep," said Harish Bijoor, a Bengaluru-based brand consultant. “Currently, this negativity rests within the geography of China.

Whether that negativity is nullified for products manufactured outside the geography of China is yet to be seen," he added. This isn’t the first time that Chinese products or

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