After losing the best period of summer sales due to covid-19 lockdowns, the appliances sector is taking a digital route as governments start allowing businesses to function.
According to Vishal Bhola, Managing Director, Whirlpool, online sales of home appliances should increase post the lockdowns.
That is, in comparison to the current share of online sales for the industry. “Our estimate is that currently almost 60% of urban India goes online for product discovery but only 7-10% of sales happen online.
We expect this to change significantly with a much higher proportion of sales getting completed online," he said. Whirlpool has been “scaling up" its presence on e-commerce marketplaces and also with “traditional offline retailers wanting to