"I felt just as drained at the end of the day doing this as I would if I was running around on a regular set, even though I had just been sitting at a desk all day," says video director Erin Murray, who choreographed and co-directed, alongside Jeremy Schaulin-Rioux, the music video for Thao & the Get Down Stay Down's recent single "Phenom," which was filmed using video conference program Zoom.
Choreography is challenging enough in normal times, says Murray, but over video chat it becomes "a test in communication and patience."As the COVID-19 shutdown stretches into its third month and traditional, in-person music video productions remain on hold, artists, directors and video producers have been coming up with creative ways to collaborate on.