2020

Aunt Jemima brand retired by Quaker due to racial stereotype

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NEW YORK – Quaker Oats is retiring the 131-year-old Aunt Jemima brand, saying the company recognizes the character's origins are “based on a racial stereotype.”Just hours later, the owner of the Uncle Ben’s brand of rice says the brand will “evolve” in response to concerns about racial stereotyping.Quaker, which is owned by PepsiCo, said it's overhauled pancake mix and syrup will hit shelves by the fourth quarter of 2020.

The company will announce the new name at a later date.“We recognize Aunt Jemima’s origins are based on a racial stereotype," said Kristin Kroepfl of Quaker Foods North America.

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