While giving birth is normally a private event, one mum has chosen to live stream her labour and waterbirth to her 55,000 Instagram followers.
Emma Isaacs, Australian mum and global CEO of Business Chicks said she previously had planned to live stream her last birth but didn't, and had since regretted it.
So when she prepared to welcome her sixth child, it was a no brainer. Posting on Instagram, the mum let her followers know when she was going into labour before her family and friends would live stream the entire process online.
At her home in LA, Emma was surrounded by her family, including the dog, while she laboured in a blow-up birthing pool in her living room. "Ok friends, looks like we might have some baby action tonight,"