NEW YORK – Online sales at Target more than doubled as the pandemic put millions in lockdown during the first quarter, revealing further the critical role big box stores played in getting supplies to an immobilized population.
The Minneapolis company reported Wednesday that comparable-store sales, which include online purchases, rose 10.8% for the three-month period that ended May 2.
That was fueled by a 12.5% jump in the number of items customers bought with each trip to the store as families made major restocking runs, but made fewer trips.
Comparable-store sales rose 0.9%, but online sales more than doubled. “Last quarter was unlike anything I have ever seen,” Target's CEO Brian Cornell told reporters on a conference call. “It was