A recent report points out 40% of Indian consumers buy only from eco-friendly platforms but sustainability remains a hazy concept for many When was the last time you bought a piece of clothing and wondered about the people involved in making it?
Consumers of fast fashion, accustomed to purchasing at a click or while casually browsing at chain stores, seldom bother with such questions.
Yet even the most mechanized processes of clothes production involve the human hand to a certain degree—if only to operate the machines.
Now add to this the question of sourcing materials, the labour of the artisans who work on the clothes, the cost of transporting the finished products, the packages in which these finally reach the customer, and fast fashion