ITV stars are bracing themselves for pay cuts as the channel’s ad income plummeted due to coronavirus. Insiders say reduction in talent pay is “inevitable” but the biggest names will be saved. ⚠️ Read our coronavirus live blog for the latest news & updates Many less high-profile figures are furious at the prospect of the most prominent figures being protected.
The cuts are expected in phases, with those unable to present shows likely to be the first to be affected. But it is thought stars such as Ant and Dec and Phillip Schofield and Holly Willoughby will be untouched thanks to watertight contracts.