ITV stars are preparing themselves for pay cuts as the channel's advert revenue has dropped amid the coronavirus pandemic, reports claim.
Many shows and all soaps ceased filming in late March due to social distancing rules and lockdown measures making production impossible.
And now a TV insider has told that talent will be given a reduced pay when they return to work after ITV reported a 42 percent drop in advert revenues in April.
Apparently the channels biggest stars don't have to worry too much about their paycheck being slashed. Big names such as Phillip Schofield, Holly Willoughby, Ant McPartlin and Declan Donnely's pay packets are thought to go untouched due to their contracts.