₹350 or less since the company has lost over 1.5 million consumers as users struggled to pay bills or failed to renew subscriptions amid the lockdown which has led layoffs and cut in incomes.Almost 70% of five million subscribers who logged in to the Tata Sky website or the app in May wanted to either cancel subscriptions or reduce their monthly bills.
According to a report, first published in The Economic Times, the company’s analytics team found that deactivation was mostly by subscribers with a monthly billing of less than ₹400.