city New Delhi city Boston covid-19 pandemic crisis city New Delhi city Boston

Covid magnifies digital influence on apparel and phone purchases

Reading now: 862
www.livemint.com

Bengaluru/New Delhi:The covid-19 pandemic has magnified digital influence in the buying of smartphones and apparel, with retail brands amping up their social media presence and devising digital strategies to push sales, according to the ‘Turn the Tide’ report by Facebook Inc.

and Boston Consulting Group (BCG).The share of online purchases of smartphones is expected to rise to 45% from 38% in pre-covid times, the report said.“We know that digital influence has significantly increased across the path-to-purchase, up to 70% for some categories.

Read more on livemint.com
The website covid-19.rehab is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News

DMCA