Bengaluru/New Delhi:The covid-19 pandemic has magnified digital influence in the buying of smartphones and apparel, with retail brands amping up their social media presence and devising digital strategies to push sales, according to the ‘Turn the Tide’ report by Facebook Inc.
and Boston Consulting Group (BCG).The share of online purchases of smartphones is expected to rise to 45% from 38% in pre-covid times, the report said.“We know that digital influence has significantly increased across the path-to-purchase, up to 70% for some categories.
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