Firms say they find little merit in promotions, especially as they are struggling to meet existing demand for goods Consumers shopping for packaged foods may find fewer promotional offers such as free samples and extra grammage for at least three months as companies try to fix supply chain issues and ensure their products reach shop shelves.
Fresh offers, which form a large part of consumer promotions at fast-moving consumer goods (FMCG) firms, might be off the shelves for now, several industry executives said. “The intensity of promotions—typically what it was prior to the lockdown—will take three to four months before they come back, at least in categories that are currently in demand like staples and packaged foods," said Mayank Shah,