Elyse Walker's Business Survived the Pandemic. Then the L.A. Fires Destroyed Her Flagship Store.
store in a tree-lined, gorgeous enclave of Los Angeles: Pacific Palisades. The location was by design; she wanted to be close to her son's school so she could help with carpool and be a hands-on room-mom.
The Palisades weren't just where Walker worked; it was where she built a name for herself, raised her family, and became one of .That's still the case.But on Tuesday, January 7, Walker watched in horror as her store—long-considered —burned to the ground in the Palisades Fire.
Her other store, the nearby Towne by Elyse Walker, survived as part of the still-standing , but is still closed.“Every time I take a step back and think about what just happened, not just to my store, [but] to my street, my town, my kids' school, my friends who've lost their home of 40 years…it's truly unfathomable," Walker tells Glamour. "When you live here, it's a whole different thing [from what you see on the news].”While Walker didn't lose her actual home, her store was—in so many words—her home.
It was a home that welcomed VIFFs (that's Very Important Friends and Family, since the New York native is not a fan of calling her customers “clients”) because “every person is a VIP,” she says. “We welcomed and promoted and helped get a number of other retailers into the town over 25 years ago because we saw the potential of the Palisades.
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United States
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