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'Everyone Else Will Likely Go Out of Business': Why Most Ticketing Companies Won't Survive COVID-19

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Ticketing companies are bracing for no revenue and the potential for unprecedented refund requests as live music events disappear from the calendar because of the spread of COVID-19, the disease caused by the novel coronavirus."I can't tell you how many times over the last week or two, where I have just thought to myself, 'Thank God this didn’t happen when I was running my ticketing company,'" says Todd Sims, founder and former chief executive Flavorus, which was bought by See Tickets in 2016. “What if, seven or eight years ago, Flavorus and Insomniac faced this?

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