NEW DELHI : Indian farmers have been turning to tech-enabled platforms to sell produce like never before with the covid-19 pandemic shrinking the channels for physically marketing agricultural produce. “We have seen farmers coming to our platform in bulk as an alternative supply chain is not available for product pickup," said Atul Kumar, co-founder and CEO of FreshVnF, the company that runs Fraazo.
The platform has seen a threefold surge in customers and has hence had to reach out to more farmers. Two other startups, AgriBazaar and Agri10x, said they have seen similar trends.
AgriBazaar saw a five-fold increase in registrations on its app in April. Pankajj Ghode, CEO of Agri10x, said the platform got 150,000 new farmers since March,