Fearing sharp decline in footfall at dealerships in the coming months, automobile manufacturers are focusing on selling their cars through their respective online portals Dealers are an integral part of the automobile retail ecosystem and the latest push to increase sales through digital platforms by Original Equipment Manufacturers (OEMs) will add an extra revenue stream for dealers, said senior executives of leading automobile manufacturers.
Fearing sharp decline in footfall at dealerships in the coming months, automobile manufacturers are focusing on selling their cars through their respective online portals.
As the covid-19 pandemic hit demand starting March, vehicle sales crashed causing huge losses for dealers and auto companies.