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Fashion, lifestyle brands push online discounts to stay afloat
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Some brands are offering discounts of 20-50% on new collections and more offers on prepaid orders to keep sales going Shweta Singh, a 24-year-old graphic designer based in New Delhi, has placed an online order for a pair of gym shoes. “I got these high-performance shoes for almost half the price.
As my office has asked me to work from home till July, I have started gymming at home and need shoes," she said. Lifestyle and fashion brands are offering attractive discounts of between 20% and 50% on new collections and additional offers on prepaid orders to woo customers and boost sales amid the nationwide lockdown.
Brands such as Vero Moda, Woodland, Puma, Bath and Body Works have adopted a ‘buy now and ship later’ policy and have been pushing
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