NEW DELHI: India’s online video market will touch $4 billion by 2025, with subscription services contributing more than $1.5 billion while advertising accounting for $2.5 billion.
Disney+ Hotstar, the streaming service owned by Disney India, will contribute significantly to this growth, acquiring a potential 25% of the total online video revenue pie by 2025, second only to Google’s YouTube.
These projections are part of a report titled India Intelligence and Insights: Disney+ Hotstar: The Future of India’s Largest Premium Digital Video Platform brought out by independent research and consultancy services firm Media Partners Asia (MPA). “In the current covid situation, audiences are spending more time online and OTT platforms have almost