Godrej Consumer Products Ltd (GCPL) met analysts to give an update on its India business. The company’s CEO, India and Saarc, Sunil Kataria highlighted category trends post covid-19.Since the pandemic began, there has been a substantial improvement in handwash penetration in the country.
Handwash penetration has increased to 34% from 19% in the past 8-9 months, GCPL said. If it weren’t for covid-19, this growth would have taken a few years.These trends augur well for GCPL’s handwash business, especially as most of the recent penetration gains are expected to be retained.
Further, GCPL’s soaps business, which has accounted for about 33% of domestic sales in FY20, is expected to perform well too.