Since 2012, people around the world have been taking part in Giving Tuesday. It typically falls on the Tuesday after Black Friday — kicking off the charitable season.
However, because of the unprecedented need caused by the COVID-19 pandemic, the global day of action has been moved up to May 5. “It is an opportunity for all the charities to be able to shed light on their need — like ours,” said Alberta Diabetes Foundation executive director Brad Fournier. “The tragedy is our revenues are about 25 per cent of what they were a year ago.” This would have been a big weekend for the foundation. “We would have had about a 500-person gala on May 1,” Fournier explained.