Instagram Live offers income opportunities to help independent entrepreneurs survive a pandemic Instagram was dizzyingly overcrowded with influencer campaigns in the pre-covid-19 era.
The abrupt announcement of a nationwide lockdown in late March changed all that. Brand collaborations dried up overnight and content creators were left with just one tool—skill.
After the initial shock, some have found ways to make the most of the new situation. Amrita Kaur, a Mumbai-based food entrepreneur, was visiting family in Indore when the lockdown was announced.
All of a sudden, her plans were up in the air. She did not have Wi-Fi, her mobile network was sketchy and her Instagram-friendly crockery and cutlery were in her rented apartment in Mumbai.