Instagram is to allow food orders to be placed through the app as part of efforts to support local businesses in the UK during lockdown.
The Facebook-owned photo and video-sharing app said a new Action button could be added to a business or restaurant's profile, or a Food Order sticker could be added to their Instagram Stories.
People who tap on either prompt will be able to make a purchase through the business's website. Instagram said the initiative was designed to help businesses struggling with the challenges of the Covid-19 crisis by allowing people to support local food outlets.
The scheme was launched in the US and Canada last week and has been expanded to the UK as well as Ireland as part of a worldwide rollout.