Startup founders and investors of consumer startups said that brands such as iDFresh, SleepyOwl, Beardo, Keeros and others found their ways to new customers during the lockdown via both offline and online channels as consumers were left with fewer choices Consumer startup brands in packaged goods, personal care and other essential segments received a boost in sales during the lockdown and added new customers in many geographies as their bigger competitors in fast moving consumer goods (FMCG) and consumer packaged goods (CPG) struggled to reach shelf spaces in time.
Startup founders and investors of consumer startups said that brands such as iDFresh, SleepyOwl, Beardo, Keeros and others found their ways to new customers during the lockdown