Jaanus Juss has been staging interactive plays in Tallin, Estonia, for the last decade, using technology to give audience members control over how the plot unfolds. “When you move the weight of the storytelling from the stage to the audience, it’s much more impactful and meaningful for them and they experience it in completely different ways than the writer originally ever envisioned,” the entrepreneur tells The Hollywood Reporter.
Juss had already begun planning to scale the project for global audiences when, in 2018, Netflix released Bandersnatch, a choose-your-own-adventure special from the creative team behind Black Mirror.