ITV are aiming to raise a whopping £5million for the NHS with their clap campaign amid the coronavirus pandemic. The broadcaster is partnering with NHS Charities Together for their Million Claps appeal.
They’ll be urging viewers to donate £5 alongside a personalised message to staff by texting CLAP to 70507. For all the latest news and updates on Coronavirus, click here. For our Coronavirus live blog click here.
The appeal is aiming to generate at least 1m claps and raise £5m to help support medics. The campaign launched live on ITV’s Good Morning Britain on Thursday and the full advert is premiering at 7:28pm across all ITV channels (including STV).