on-ground events are back, opening up options for artistes, sponsors and event organisers. Comedy events are leading the race but music events including those by new, independent artistes are also gaining a niche but strong consumer base.
Names like Kunal Kamra, Zakir Khan, Prateek Kuhad, When Chai Met Toast and veteran music composer Ilaiyaraja are scheduled to perform in the coming weeks.
However, while some international talent is also looking at confirming performances, there isn’t complete clarity on large events and the situation continues to be dynamic beyond fixed venues like auditorium, bars and clubs. “The most recent trend on the block has been that of small-scale and micro gigs across venues like night clubs, restaurants, lounge bars and malls that have tighter performance venues.
This strategy of enabling multiple smaller capacity events at smaller venues with a high focus on safety protocols has been very effective," Anil Makhija, chief operating officer, live entertainment and venues at ticketing site BookMyShow said.